Adam C. Price and his Wife Elisa Miko Price

My sweet wife Elisa and I our first month married.

A DECADE OF DESIGN
By Adam C. Price

2018 marks 10 years of me professional graphic design career.
I have learn a lot in those yeas that has influenced not only my style and quality of work, but has cultivated who I am, and what I stand for. 
I embarked on this journey as a Sophomore in high school. Alan freeman’s Digital Media class was where I used the adobe suite for the first time. Everything up until this point had been made with MS paint on a dinosaur of a compaq in my parents kitchen. unfortunately the internet never forgets. (http://addalaugh.weebly.com/
The next three years taught me the basics of photoshop, illustrator, and at that time macromedia flash.  I enjoyed the education so much that I was asked to assistant teach the my high school Digital Media class my senior year. That class and other opportunities with the Technology Student Association furnished me with an education in t-shirt and sticker making, posters, yearbooks and more. 
I left high school with my eyes on a collegiate education and dreams of a New York ad Agency (TBWA / Chiat / Day) to be specific. I spent the summer making mock ads for paper towels and film companies in an attempt to gear up for my higher education. Lacking a knowledge of how these things work I spent two years in two different majors. Neither of which were conducive to my greater goals. That first university did offer a great education in experience however.
My first semester I was attempting to re-design part of the schools logo that I felt was silly and didn’t make much sense, when I was recruited for the Student Alumni Board of Directors, as their Marketing Director. This position bled into the UVU student association as the “Marketing director of the fine arts committee”. All of these fancy titles ultimately amassed to a small office in the Alumni House, and the duty of designing an endless supply of posters, banners, ads, t-shirts, and all manner of spirited paraphernalia. All for absolutely no pay as a “volunteer”. It was amid this bustle of business that I felt inclined to establish a name and brand for myself as a graphic designer. I chose "GArtisan Inc." as a play on the concept of "graphic artisan". The inc. was intended to give the concept of more than myself alone. I made multiple attempts with this brand to no avail.

Needless to say, my life and choices took me out of school, and back to my home town. There I spent three years spinning my wheels as it were. I worked for a carpet store, a water softening joint, Banana Republic, and a local dance club, all while pursuing an active freelance career in design simultaneously. It was around this time that I realized my “brand” was garbage, and that there was no point in trying to convince people I was more than some "shmoe" with a laptop. So I dropped “Gartisan inc.” and just sold myself - as is. “Adam C. Price”. These years also saw me reach into new fields such as; Starring in no-budget films, mixing sick beats as a karaoke Dj at club infinity, and running around salt lake with my friends accomplishing nothing, but having a blast. 
By 2014 I had my life somewhat back together. I had been workin on some bigger freelance gigs, and was looking at taking two years off for to pursue a religious mission. My pilgrimage to Iowa favored me with amazing personal rewards. I learned diligence, perseverance, leadership, wind and temperature resistance, social skills, spiritual enlightenment, and on a rare occasion even got to flex my design muscles. 
My 2016 return to Utah was brief as I was gone a month later to the metropolis of Rexburg to attend BYU-Idaho. It took me all of a month to find a job on campus as a designer in the Student life Communications department. This was my first taste of legitimate, organized, official, scheduled office design work. We made posters, banners web ads, style guides and more for the groups and organizations on campus. The work load was overbearing, but the environment was a blast. We came up with clean, creative, expressive concepts in such a short amount of time it was dizzying. My adobe proficiency shifted from photoshop to illustrator, as I launched into vector graphics and compelling type.  My 8 months there were incredible. I had a passion for my work, and I did it well. As the semesters and tides changed so did the department and I felt inclined to move to BYUI University Relations. Here we worked on the the schools official PR. The school website, branding and style. posters, and concepts that would be used for years to come.
 My semester at UR was slower than most, but the education I gained at the hands of Tony Carpenter and Brian Memmott was priceless. Most importantly I learned about a legacy of design not only in Rexburg, but throughout all time. Of which I drew heroes from the bauhaus, and others eras of design including Milton Glaser, Bradbury Thompson, Kandinsky, Mark Rothko, Casper David Friedrich and more. 
Subsequently I was offered an in-house design gig working remotely for 7k Metals in Idaho falls. I enjoyed helping them through a transitory phase until they found a more permanent solution. My work there was noticed and I got scouted for a company based in California called Skin Research labs; where they produce various beauty products. Since then I have had consistent freelance work and various independent contracts. I continue to work on campus for various departments when my schedule allows, including work as  a teaching assistant for art & design classes. My journey in graphic design has been a wild ride. I have learned so much in the past decade, especially at BYUI with real-world, team focused projects. I cannot wait to see what the semester, and the next 10 years have in store. 
Adam C. Price  (April 18th 2018)
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