In January of 2018 BYU-Idaho was approached by the city of Rexburg to help them design a visual style for the healthy recipe program they were preparing in response to a "high five" grant that the city had received from the Blue Cross of Idaho to improve and support the community and it's members.
As a class, we were asked to operate as a design firm, with five separate groups. We were to Select a group name, and logo, and then asked to fulfill a list of deliverables for the city.
As a class, we were asked to operate as a design firm, with five separate groups. We were to Select a group name, and logo, and then asked to fulfill a list of deliverables for the city.
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/826ef453-c513-42ab-9590-b0552b12d7ba_rw_1920.png?h=3edcacacd8ea259e4e091903fd32adab)
A major focus of the project was developing a system for storing, collecting, and using recipes to use in accordance with government standards for a healthy diet.
Deliverables included: a logo, colors, fonts, a website, store tags, recipe cards, a card storage method, and a scale mockup of in-store graphics and environmental design.
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/48c4f8bc-8729-447b-af20-c3965edc1d60_rw_1920.png?h=e6fa0a6074734532754de4a370d116b9)
As a team we came up with the "tracker bar". A way to measure the necessary portions of select meals to gauge your diet in comparison with the suggested government standards.
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/091a92b6-13be-4111-8c08-168ab79de987_rw_1200.png?h=a6db353bb1b3de1a9a29359aa5603923)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/74cd82ad-42c2-464a-ab57-129355ef3e75_rw_1920.png?h=79f8ac9612e1b7e4345cee18520b389e)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/22df1239-6b2f-48d9-88e4-d15ab0449250_rw_1920.png?h=91620aab0ee1299d243a540f741df899)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/b5d43429-980e-412a-aa61-b927f6695b0b_rw_1920.jpeg?h=f6171f6e2f1c7573dc705c0f02c44d1b)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/141c2dc2-1675-4a5f-80a6-91aa7b78d97f_rw_1920.jpeg?h=f3e7ccfda2279e3e34795ae2a154fb0a)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/90db3a63-433d-4c1e-a350-bf3edf816553_rw_1920.jpeg?h=a8a45ebea3aa0a4420f4e78104eb7136)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/c67edfc8-54f7-4f12-aab7-5e90e7bea32b_rw_1920.jpeg?h=c049f2f6046218e7a73cec18ad06900b)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/3a0da577-8e42-4cdc-814a-7ee86530ae46_rw_1920.png?h=6081c78b7655443a94e8f956d6d1aa6b)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/7974e482-5233-4998-afed-24ac20008176_rw_1920.png?h=998bc493bb39b88ad2ed24941948b228)
![](https://cdn.myportfolio.com/abb856547673e70554c71b9a2b77e7f6/82e412fd-eaff-44bd-8cc8-99783980c816_rw_1920.png?h=b451af7e0f77851dfe2135f6586693ad)
Our final assets were presented to members of the city council, the mayor, and a representative from the Blue Cross of Idaho. This was a challenging, but enjoyable experience. I had a great team, and we were very pleased with our final designs.